5 of 5 Founding slots open
The launch service that sits between $20K agencies and DIY Reddit threads. Fixed-price packages. Done with you, not for you. You keep ownership of everything we build.
Why this exists
We built Launchloft because indie creators kept asking for the LaunchBoom playbook at indie prices. Here’s the gap we’re filling.
Top-tier launch agencies (LaunchBoom, Jellop, Enventys) start at $20K–$50K per campaign and take 10–20% of pledged amounts. They earn it — but only if your project is already $200K+ in potential.
YouTube tutorials, Reddit threads, and PDF guides will give you 50 contradictory tactics with no way to know which apply to your category, country, or goal size.
Even smart creators set goals based on gut feel. The result: 65% of Kickstarter projects fail. Most failures are predictable from public data — but nobody on the platform shows you.
Services & pricing
No hourly billing, no scope creep, no percentage of your pledges. Founding Creator pricing in effect until 5 slots fill — then list price applies.
A written playbook tailored to your project — backed by 372K historical KS data points, not gut feel.
Launch Plan + Launch Page + 4 weeks of async campaign support. End-to-end coverage from prep to post-mortem.
Pre-launch landing page + the assets you need to drive traffic to it. The single highest-leverage thing most creators skip.
The launch toolkit
Pricing decides how many you get — not what they are. Each deliverable is hand-made for your project, not template-swapped.
Async questionnaire — product, audience, and category fit, on your schedule.
8–12 pages. Your data, our analysis, all the actionable calls.
Sweet-spot goal size from category benchmarks + tier psychology.
3 variants each, modeled against historical KS performers.
60–90 sec hook → demo → CTA structure, with scene breakdown.
Your category’s funding distribution, success rates, outliers.
3 success stories + 3 cautionary tales from your sub-category.
One follow-up call to address feedback before you go live.
Custom designed, hand-built. Not a template swap.
Custom domain setup + ConvertKit or Mailchimp wired up.
Sub-2s load, Lighthouse 95+, real-device tested.
Hero, story, tier preview, FAQ — sequenced to convert sign-ups.
5 ready-to-send templates: welcome → tier reveal → launch day.
10 visuals sized for Instagram, X/Twitter, and TikTok.
Tightly scoped to keep you on schedule, not on hourly fees.
Figma + code + email assets. You own everything.
One promotional send to a curated KS/Indiegogo backer network.
Async daily pace reviews through launch week, with written course-correction notes.
Week 2–4 strategic tweaks based on actual pace and data.
Final data analysis + what worked / what didn’t, for next time.
All 20 deliverables included in Full Launch · $1,800 Founding price.
Apply for Full Launch →Our work
Every Founding Creator gets a public case study published here — landing page video walkthrough, campaign metrics, what worked, what we’d change. The first 5 spots claim this real estate.
How it works
Every engagement starts with an application — we screen for fit because we want real case studies, not refund requests.
Fill out the 5-minute application below. We respond within 24 hours — and we say no to projects we can’t actually help.
Written project brief, free benchmark report against 372K historical projects, a playbook with our specific recommendations for your project.
Landing page goes live, you collect emails, and we guide you through launch week asynchronously. Source files transferred at the end — you own everything.
Founding Creator Program
We’re trading our launch fees for written case studies. Once 5 slots fill, list prices apply — no exceptions.
What you get: Our full Launch Plan ($1,500 value) or Launch Page ($1,200 value) for a $200 refundable deposit, returned when your campaign goes live. Full Launch ($4,500 value) is discounted to $1,800 flat.
What we get: Permission to write a public case study after your campaign — your campaign metrics, what worked, what we’d change. You review and approve before we publish. We can anonymize if you prefer.
Requirements (we’ll say no if these aren’t true):
Backed by data
Most launch consultants give advice based on a handful of campaigns they’ve personally worked on. We built a launch service on top of two years of public Kickstarter data — every recommendation is grounded in distribution, not vibes.
That dataset powers a sister project, BackerBench, where we publish free category reports and pre-launch diagnoses. When you work with Launchloft, you get the same data analysis built into every recommendation — except now we sit with you and actually implement it.
Before applying, browse the free category benchmarks for your field. If our data analysis resonates, our service will too. If it doesn’t — we’re probably not the right fit.
Two reasons. (1) We standardized the process — instead of bespoke retainers, we sell three fixed-scope packages. (2) We don’t take a percentage of your pledged amount. Most agencies take 10–20%; on a $100K campaign that’s $10K–$20K on top of their fee. We keep the relationship clean: fixed price, work done, you keep the upside.
Honest answer: we’re new. We have a strong data foundation (see our sister site BackerBench) but our case study list is short. The first 5 creators get our full service for the cost of a refundable deposit, in exchange for a written case study and permission to use your campaign metrics anonymized. After 5 slots fill, list prices apply.
You stay the project owner. We don’t run your ads, log into your Kickstarter account, or post on your social channels. We give you the plan, the page, and the coaching — you execute. This keeps you in control (and avoids the trap of paying an agency $30K only to discover you never learned how to launch).
Tech, Design, Games (tabletop & video), Film & Video, Comics, and Publishing. Our dataset covers all six and we have benchmarks for each. We’re more cautious with Music, Food, and Crafts — projects under $5K — because the audience math is different.
One promotional send to a curated network of verified Kickstarter and Indiegogo backers — people who actively back crowdfunding projects, not generic newsletter readers. Timing is scheduled around your launch day for maximum compound effect with organic traffic. Results vary by category and creative quality; we’ll set realistic expectations during the planning call before the send goes out.
No, and anyone who guarantees you funding is lying. The base rate for Kickstarter is ~35% funded. With a working prototype, a decent video, and the right goal size, that rate climbs above 60%. Our job is to move you into the upper distribution — not to promise a specific number.
We can take live-campaign work, but only for Full Launch tier. We’ll need 48 hours to assess current pace and write a mid-campaign correction plan. Email us before applying — we sometimes have to turn live campaigns away if the trajectory is already locked in.
Apply for Founding Program
5-minute application. We respond within 24 hours, and we say no to projects we can’t actually help — that’s how we keep the case study list honest.
5 of 5 Founding slots remaining. No sales call — we read every application by hand.
